Pareto is a strategic operating partner ¹ for forward-thinking consumer brands.
We combine brand storytelling ² and business intelligence ³ to deliver tangible financial results ⁴.
¹ Strategic Operating Partner
A hands-on, accountable extension of your team that actually executes — think GM meets CMO meets all-star intern.
² Brand Storytelling
A process of extracting from your brand’s DNA the positioning and values that will convert our target segment.
³ Business Intelligence
An operationally-minded, numbers-driven perspective that sizes our strategy to your finances, not some in-house playbook.
⁴ Tangible Financial Results
A commitment to driving the business toward the objectives we set, not pitching a vision and then leaving when the work starts.
What we do —
¹ Business Strategy
A comprehensive process in which we identify omnichannel opportunity, then align your brand, operations, and finances to capitalize upon it.
Brand Positioning & Preparedness
Product and Pricing Assessment
Market Launch & Expansion Strategy
Online-Offline Channel Selection
Omnichannel Marketing Strategy
Sales Forecasting
Operations Assessment
² Growth Strategy
A hybrid retail-digital approach in which we action our go-to-market strategy, launching across online and offline channels with a built-in expansion plan.
Forecasting & Benchmarking
Retail Broker & Buyer Facilitation
Retail Presentation Planning
Sell-In & Sell-Through Management
Content and Campaign Production
Influencer & Activation Strategy
PR & Partnership Strategy
³ Operations Design
An iterative but integral process in which we align your team and partners around your primary objectives.
Agency Selection & Management
Internal Team Development
Market Education
Transformation Management
Workflow Optimization
⁴ Country Management
A partnership structure that provides accountable, profitable growth through the ongoing prioritization of investment, resources oversight, and expansion.
P&L Management
Budget & Forecast Tracking
Vendor and Team Management
Product Innovation Strategy
Retail Sell-Through Management
Digital Marketing Management
Inventory and Logistics Monitoring
